Before that glossy magazine hits the shelf, a lot of work takes place behind the scenes. Freelance writers are hired, stories are edited, photos are chosen and sorted — and all of these elements are compiled using editing software. Losing the final version of a feature story, or misplacing a commissioned photo, adds further time and effort, so it's essential that publishers back up everything to keep the production schedule on track.
After spending 15 years as a teacher and three years as an editor for a local real estate magazine, entrepreneur Ryan Waterfield founded her own creative magazine, FOCUS. The quarterly magazine features “a smattering of stories that mean something to those people who either live in or visit the Rocky Mountain West,” Waterfield explains. Distribution is growing, and FOCUS will soon be distributed throughout Sun Valley, Idaho, Jackson Hole, Wyo., and Park City, Utah.